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Khened

Streamlining Administrative Operations for a New York-based Soccer Scouting Agency

Client Overview:

Our client is a New York–based soccer scouting agency that specializes in identifying and promoting emerging soccer talent across the United States and internationally. The agency collaborates with professional clubs, college programs, and development academies to help aspiring players find the right opportunities.

Led by an experienced scout who frequently travels to national and international tournaments, the agency manages multiple scouting events each season and maintains close relationships with players, coaches, and recruiters. With a strong reputation for professionalism and personalized guidance, the agency has been helping young athletes advance their soccer careers for over a decade.

The Challenge

Our client, a dynamic soccer scouting agency headquartered in New York, operates across national and international events. The principal—frequently travelling to tournaments, showcases and camps—found that significant portions of his time were consumed by back-office and administrative tasks rather than core scouting and relationship-building.

Key pain points included:

Responding to incoming enquiries from players and parents, scheduling calls, and managing follow-ups.
Creating and updating rosters for upcoming tournaments and events.
Sending out reminder communications to participants (sign-in times, kit guidelines, logistics).
Compiling and dispatching information packages (event details, travel/hospitality, participant guidelines).
General administrative overload that distracted from client-facing scouting activity, relationship building and growth initiatives.

As a result, the agency’s principal was stretched thin, response times lagged, participant communications lacked consistency, and opportunities for proactive growth were limited.

Our Solution

We partnered closely with the client to streamline operations and take full ownership of all administrative and event-related workflows.

We began by mapping out the agency’s daily administrative processes to identify time-consuming tasks and communication gaps. Once the workflow was clearly documented, our team systematically transitioned each task to our process management system.

Our support included:

Centralized communication management: We handled all player and parent inquiries, ensuring prompt and consistent responses.
Roster creation and event coordination: Our team created and maintained updated rosters for tournaments, managed sign-ins, and scheduled participant reminders.
Process standardization: We introduced templates for player communications, event information packages, and scheduling reminders, ensuring consistency across all events.
Regular updates: The client received concise weekly summaries of all ongoing tasks and events, giving them visibility without requiring hands-on involvement.

Within weeks of implementation, all administrative workflows became more structured and predictable. This not only improved communication efficiency but also enabled the client to operate smoothly even while traveling for back-to-back events.

Results
The client regained an estimated 4-5 hours per week previously spent on administrative duties, which he redirected into scouting, partner outreach and event attendance.
Participant response and onboarding times improved: enquiries were acknowledged within 24 hours, and roster communications and info-packs reached participants earlier in the event cycle.
Customer (player/parent) satisfaction saw a noticeable uplift—participants commented positively on the clarity and timeliness of communications.
Internal organization improved: event rosters, reminder schedules and info-packages were managed systematically, reducing errors and last-minute rushes.
The agency was able to accept more events (scouting assignments) without adding internal admin overhead, thereby supporting growth.

For a niche, mobility-intensive business like a soccer scouting agency, time spent away from core competencies (scouting, relationship building, travelling to events) is time lost. By outsourcing critical but non-core administrative functions, the agency unlocked capacity, improved service quality, and positioned itself for scalable growth.

The client has been working with us for the past six years, continuing to rely on our team for ongoing administrative and operational support that keeps their business running smoothly while they focus on core scouting activities.