Client Overview:
The client is a sales leader at a California-based transportation consulting firm specializing in market development for low- and zero-emission transportation technologies, infrastructure, and ultra-low carbon fuels for commercial transportation. With over 30 years of experience, the company has overseen more clean fleet deployment projects than any other firm in North America and has played a key role in developing some of the world’s largest alternative fuel corridors.
Beyond its consulting expertise, the firm operates a full-service creative division, offering marketing and communications services tailored to the clean transportation industry. Additionally, it organizes industry-leading educational events and tradeshows, including its annual flagship events.
The Challenge
One of the key processes of their marketing/communication and event side of their business is email marketing and outreach. It was basically promoting events and tradeshows to attract the suitable audience to these events. They faced a lots of challenges in their email marketing impact their top line revenue. Some of them include:
In addition to this, they wanted to expand their reach and in order to do that, they needed to build a much bigger list of a good segemented data.
Our Solution
Each challenge comes with specific solutions and we together implemented those to improve the email campaign performance. Some were executed from the client side and some strategies from our side. Those from our side include:
Results
By sending targeted emails to the organized database, they made their content more relevant, leading to higher open and response rates. This data-driven strategy not only improved engagement and event sign ups but also addressed several email marketing challenges for our client which include:
This client was one of the first few clients of Khened VA Services and they still use our services for these. Its been 6 years now.
